On November 17, 1968, the Oakland Raiders staged a last-minute comeback
against the New York Jets, scoring two touchdowns in the final minute
for a dramatic finale. But there was a problem: no one saw it. NBC,
broadcasting the game nationally, cut away
with 1:01 remaining and the Jets still leading to air a previously
scheduled movie,Heidi. The ensuing public outcry was so significant that the rules for football broadcasting were quickly and forever changed.
In this perceptive, finely argued book, Gregg Easterbrook shows that the
so-called "Heidi Bowl" was not just an isolated bizarre moment. It was
the beginning of the football era in America. The sport boomed alongside
television, soon becoming our national campfire--one
of the few points of agreement across the political spectrum and a
genuine source of community even as religion's influence waned. It is no
coincidence, Easterbrook argues, that we now see in football the same
issues that we perceive elsewhere in America--including
recent problems with bullying, violence against women, racial
injustice, and financial skulduggery.
These problems are significant, and many have been moved to limit their
engagement with the NFL's venal culture--or boycott it entirely. Yet as
Easterbrook shows, there's something here worth saving. He expounds on
the benefits of football, and throws its many
problems into relief, finally arguing that the work of reforming and
changing one of our great pastimes is American as the game itself.
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